Ever thought of earning in a business with a huge market demand, unique growth potential and MASSIVE income possibilities? How would you like to station yourself strategically and tap into one of the largest trends in the history of mankind? Look no further. This book will reveal to you how the HEALTH and WELLNESS industry holds the key to any budding businessman on how to realize a profit on a rising trend.
Remember health club marketing is more than just direct mail and lead boxes. You need to go after the right purchasers for your wellbeing club and market to them. Gymnasiums that attempt to be everything to everybody finish up being nobodies to everybody. Fitness promoting is health club marketing companies main goal.
Now, think back :
What trends were the freshest at their time?
‘ The Microwave
‘ The VCR
‘ The computers and the web
Imagine if you were there and you started it. Or what if Bill Gates was to form Microsoft at the start and was looking for shareholders and investors, what would you be doing?
Would you be telling your grandkids how you cashed in and made a fortune? Or would you tell them how missed it and how others are making theirs?
In this book you’ll learn all about how
‘ Baby-boomers in America changed the markets in the world forever
‘ What are the current up-trends and downtrends yesterday, today and tomorrow
‘ What a multi-billion dollar demand will look like in a few years time
‘ How network marketing companies are cashing in on the wave
‘ How YOU or Anyone can tap into this market and make a fortune!
Read on to unlock the secret
Who Are The Baby Boomers?
The expansion of an irresistible Market
This is the definition of the baby boomers from Wikipedia.
A Baby boomer is somebody who was born during a period of increased birth rates, or Baby boom, and the term is especially applied to those born during the post-World War II period of increased birth rates. In the US, the term is classic and more correctly capitalized as Baby Boomers.
These folk are significant in the formation of a new economy of supply in demand. Never in the history of man, has the baby boomers generation sparked such an enormous market gap to be filled.
We all heard of first mover’s advantage, where the pioneer of a new market has considerable advantages . If successful, his market dominance gives him a considerable advantage compared to the others who come in later and try and differentiate themselves either on price or service instead of invention. Additionally, market dominance permits one to set the barriers of entry or the standard of quality.
Remember health club marketing is more than just direct mail and lead boxes. You must go after the right customers for your health club and market to them. Gymnasiums that try and be everything to everybody finish up being nobodies to everybody. Fitness marketing is health club marketing companies main goal.
Now, think back :
Back to the example of Bill Gates :
If you were to possess a large portion of Microsoft shares during its inception, where would you be today? Of course not every one of us will be in a position to proudly announce that I was there when it started. Most people failed to identify the trend and come in when it is too late!
The same would also apply to big name companies like Yahoo! And Google.
It is no point attempting to get into a packed market. There will be too much barriers of entries and competitive forces in the market. What we want to do is identify the needs of the market BEFORE it saturates or even better, before it starts.
We can set the trend instead of following one!
The baby boomers are the main key to this role because of their buying power as well as their sheer numbers. Large numbers will be the key as the first movers, who position themselves strategically, will sell product after product to a hungry market and have their fiscal position secured for years.
In the following chapter, we shall explore where these baby boomers come from and how to forecast their demands from a historic perspective.
When Did It Happen?
The baby boomers applied to people who are born after the Second World War and before the Vietnam War, so possibly comprising more than one generation.
the majority indulge in speculation that year will be around 1946 to 1964 but the exact year is hard to determine as it might vary from place to place.
These boomers within that timeframe is important to predicting the market demand and the timing also.
Remember health club marketing is more than simply direct mail and lead boxes. You must go after the right purchasers for your health club and market to them. Gymnasiums that try and be everything to everybody end up being nobodies to everybody. Fitness promoting is health club marketing companies main goal.
Now, think back :
We are estimating that There are about 76 million Yankee children born between 1945 and 1964. Boomers account for roughly 39 percent of northern Americans over the age of eighteen and 29 % of the total population. They will single Handel determine tomorrow’s hottest products which means they can start and destroy trends.
For instance, the baby boomers are also responsible for beginning and stopping the housing boom.
When the boomers were all grown up, they required houses to live in. Developments went into full swing.
Steve Gillon has advised in his research is this :
The one thing that sets the baby boomers aside from other generational groups is the undeniable fact that’almost from the time they were conceived, Boomers were dissected, analyzed, and pitched to by modern marketers, who buttressed a feeling of generational distinctiveness.
With such giant market potential and buying power, we will be able to use history to predict and teach us what the latest trend is due to these baby boomers.
The baby boomers were the 1st generation of Earth to be raised on popular culture and television. The culture at that time is more hedonistic as compared to the past.
Music that drove their fogeys funny became their life-goal. This explains the unusual celebrity of legends like Elvis and The Beatles ( Who in reality until today, remains more well-liked than most one-hit wonder pop groups or modern icons ) enormous names like Bob Dylan, Jimi Hendrix, Janis Joplin and Led Zeppelin outlined the voice of that generation.
In other words, they set the standard to what’s ‘hot’ and what’s not!
The boomers were living in a period where Music seemed to have a more influential power compared to weapons of mass annihilation. In the past, folk would think you were silly if you worn torn clothing or upside-down garments. Folks at that point weren’t as hard up as today if they were to miss the latest picture or driving the latest vehicle in the city.
in other words, buying power and market demand weren’t as trend delicate during the past compared as today.
If I were to target the boomer market, what would I be focusing on? Cosmetics and beauty seem to make a fortune today. A slimming ad would cost tens of thousands of greenbacks and newspapers and magazines publish this on an everyday basis.
Gymnasiums and fitness gear are also a hot market. You wouldn’t imagine somebody in the 19th century invent something similar to a gym. The people there would be too busy plowing fields or working in a factory ( and they would get all the exercise they need ). The boomers have a relative easier life and are able to focus more on those pleasures above.
Remember health club marketing is more than just direct mail and lead boxes. You need to go after the right customers for your wellbeing club and market to them. Gyms that try and be everything to everybody finish up being nobodies to everybody. Fitness selling is health club marketing corporations main goal.
So where does the health and wellness industry come in?
Check back to find out….
In the subsequent post here at site, we intend to research the trends of these baby boomers and examine their buying power in the health and wellness market.
We also post to Health Club Owners Bait the Baby Boomers
4 Ways to get more gym members
Health Club Marketing useing Telemarketing & the 21 tips you better know.
Source by fitness360online